Phoenox Textiles

TV advert & online film.

Hug Rug is a premium product of Phoenox Textiles. This eco friendly mat required the right online and broadcast delivery to show the personality and performance of the product.


  • Broadcast production
  • Film
  • Edit
  • Script writing
  • Location managment


Starting with a review of the product we developed a concept and script to market the product both online and on TV.

Organising everything from the actors, location, film crew, health and safety – even lunch. Our director and crew spent the day with children and animals, not an easy task when a camera is present! Alongside the TV commercial we also produced a factory shoot for online marketing. This film shows the background of the company, the quality of the product and the people behind the Yorkshire-based manufacturing company.

Behind the scenes

On location for the TV commercial and online marketing film for Hug Rug.

Factory film